This is from the Source pharmaceutical industry management expert planning LI Bing Yu host and we're not talking about! sorry I did not see in front of
Yong 22:10:58
market concentration
Cui senior adviser for the people (815,249,668) 22:11: 23
ask why should I care what concentration?
Yong 22:12:06
product of not enough people
Cui Senior Adviser (815249668) 22:12:23
how no one to talk to me .. the problem?? Oh .. is not a dumb question ..
Yong 22:12:45
You old people, defeating ...
Cui Senior Consultant (815249668) 22:13:37
onto anything .. ah .. I just want to ask how defeating?? because to do so for a long time .. how .. I have not cared about .. Oh ..
WANG Chun Northeast Chief (313532261) 22:13:48
concentration is conducive to business procurement,
WANG Chun, Chief of Northeast (313532261) 22:14:22 < br> also have use of company store sales training, senior adviser to the people
Choi (815249668) 22:14:46
how to say?
any sense (81144620) 22:15:30
I ask Yong Ha Brother, how to calculate the concentration of it?
Cui senior adviser to the People (815249668) 22:15:46
So Yong .. .. .. step by step .. what is the concentration of the purpose of calculating concentration Why?? we have to consider a lot of people do not know
WANG Chun, Chief of Northeast (313532261) 22:16:02
properly speaking, refers to all the stores have a variety, accounting for companies of all varieties How did you feel
ratio (81144620) 22:16:11
Yes, yes, I do not know
Yong 22:16:45
too far ahead of me a senior adviser to the people
Cui (815249668) 22:16:53
Yes ah ..
WANG Chun, Chief of Northeast (313532261) 22:17:12
I said, right? Yongge < br> 22:17:0
Zhang Yong, Wang Chun-yu northeast of
Chief (313532261) 22:16:02
properly speaking, refers to all the stores are Some species, accounting for the company's ratio of all varieties
any sense (81144620) 22:17:54
I think the significance is not great, Kazakhstan, Yongge
Liao Qingfeng (42016561) 22:18:07 < br> In fact, there is a concentration, we can analyze consumer behavior
Liao Qingfeng (42016561) 22:18:16
to store replenishment, procurement is a very good control
Cui senior adviser for the people (815249668) 22:18:22
why I said why talk about concentration?? If the stores of goods that can not concentrate .. talk about commodity management??
Yong 22:18:28
do not know what is the meaning of Northeast
WANG Chun, Chief (313532261) 22:18:29
include visiting high-end stores
decoration from the choice of Li (510778659) 22:18:42
I proposed a policy of a store's business strategy, business district of stores selling different varieties certainly not the same!
Yong 22: 18:56
key is the ratio of difference?
any sense (81144620) 22:19:07
do I think this is the store product mix or store the catalog is built to solve the problem
Yong 22:19:07
in the end how much can be distributed, how much to focus
Liao Qingfeng (42016561) 22:19:12
WANG Chun Northeast Chief (313532261) 22:19:13
Neptune only they are able to rapidly, thanks to a high concentration ah
Liao Qingfeng (42016561) 22:19:19
search for a link
Visiting high-end Du Yuxiang (61698237) 22:19:26
agree with the total one shop one policy, you may be told when Taiyuan
Liao Qingfeng (42016561) 22:19:31
concentration of Neptune degree and how much?
Zhao Yang - North, Chief (25569713) 22:19:37
Xiao Chao before the Lunar New Year display the total raised three
Yong 22: 19:39
60
Cui senior adviser for the people (815249668) 22:19:53
I think the only category of goods sold percentage of sales with products of different degree of concentration .. What is the relationship ..??< br > Li m Secretary (39213594) 22:20:05
not have a strong headquarters, you can quickly copy the Northeast expansion
WANG Chun, Chief (313532261) 22:20:13
Yes < br> Guest higher Du Yuxiang (61698237) 22:20:25
concentration we have sought, Hehe
Liao Qingfeng (42016561) 22:20:27
place in the CVS, feeling out of their stores The first replenishment, replenishment late, are useful in promoting Northeast
WANG Chun, Chief (313532261) 22:20:37
chain aims to replicate, so a high concentration, easy to copy
Liao Qingfeng (42016561) 22:20:47
Well, a visiting high-end replication
Lee from the selection (510778659) 22:20:51
proprietary great regional differences in resistance, I have asked Kyushu What operating on thousands of products, they said the variety of different end-user purchases not the same as that between the Pearl River Delta people are very senior adviser
Choi (815249668) 22:20:59
concentration is so .. .. did not discuss the issue is to focus on
Liao Qingfeng (42016561) 22:21:20
Chinese medicine, herbs discussed separately, Oh what a sense of
(81144620) 22:21:20
However, I see from the above is just a number of commodity chemicals regulation focus
Yong 22:21:23
chain, it seems to paste together the various branches, only the area of junction large enough to firmly ...
any sense (81144620) 22:21:31
is the final performance reflects higher sales of Li from the choice of visiting
(510778659) 22:21:32
Only a clear chain of pharmacies positioning to focus on the copied category!
Li m Secretary (39213594) 22:22:03
some I did not read from the choice of visiting high LI (510,778,659) 22 : 23:58
our current chain of which the district is too complex. drugstores are many formats, such as Guangzhou Jin Kang, shop stores, super drug, drug stores, community stores, downtown pharmacies, how to concentrate Visiting
order Du Yuxiang (61698237) 22:24:09
without a strong capital support for a policy or a good shop, the profit assessment to replace high-end performance evaluation Li, from the choice of visiting
(510,778,659) 22 : 24:56
Neptune is a community-based stores. can be relatively concentrated, but their combined mining implementation of significant opposition from the choice of Li
visiting high (510778659) 22:25:30
regional procurement is do not want to put the interests of decentralization!
Cui senior adviser for the people (815249668) 22:27:51
give an example of a successful implementation of a store chain, one policy?
Lee from visiting high-end election (510,778,659) 22:29 : 16
Guangzhou Jin Kang Zheng Haotao shop for a policy where a typical senior adviser to the people
Choi (815249668) 22:29:48
Oh
Cui senior adviser for the people (815249668) 22:30:55
Such a policy can be more than one shop that you?
Lee from the choice of visiting high (510778659) 22:31:05
of future teachers with learning
Cui Li, from the choice of visiting high (510,778,659) 22:31:58
is a shopping district, a location, a rough combination of category, a business idea!
WANG Chun Northeast Chief (313532261) 22:32:38
that for a Hundreds of the chain is the king of spring in Northeast
unthinkable Chief (313532261) 22:32:51
If the 100 could also be considered within
Lok Fai (464759980) 22:32:59
This icon is not more suitable for this group??
Cui senior adviser to the People (815249668) 22:33:22
I just think .. .. and if the management of purchasing power from the perspective of one shop, one policy .. .. or goods from a large library .. .. the store is divided into several types of goods from the big library in the selected category .. in some and reduce the expanded items and it is more suitable category ...
Zhao Yang - Chief of North China (25569713) 22:33:31
Du those stores are good overall good bubu Board National Cheng Kung University better than hundred poor into the king is not no hope
Northeast spring, Chief (313,532,261) 22 : 33:46
Choi says the latter can be achieved
Lee from the choice of visiting high (510778659) 22:34:31
100 home is in several categories, do not they can really do 100 different positioning strategy?
Cui senior adviser to the People (815249668) 22:35:34
not really a shop, one policy, several different forms .. .. This shop will be much easier to manage .. Otherwise, to me .. .. to open business meeting and procurement manager have each report a problem difficult to solve the problem .. too much ... in fact .. like .. on chain management problems
Zhao Yang - Chief of North China (25569713) 22:35:38
90 Sea King's only 10 people, several shops
Cui senior adviser (815249668) 22:36:56
As for the category that is .. .. to see if construction of the library when the category was not really thinking .. the needs of customers .. .. I think the needs of customers can be classified summary
or any sense of (81144620) 22:37:09
DU total, group where so many experts support you, plus your ability to achieve goals quickly
Lee from the choice of visiting high (510778659) 22:37:17
reminder always say the right, I mean that some pharmacies proposed formats co-exist in a chain of pharmacies.
Zhao Yang - Chief of North China (25569713) 22:37:20
layout of the development aspirations of different characteristics of goods for the people deployed senior advisers
Choi ( 815249668) 22:37:58
otherwise .. .. on the fast off the face of customer demands for more of the most important thing is to sum up .. .. customer needs to build the largest category of groups to meet the people ..
Cui Senior Consultant (815249668) 22:38:25
.. according to the different district groups in this category .. the number of items to choose and display area
Lee from visiting high-end election (510,778,659) 22:38: 54
drugs and FMCG or a big difference!
Cui senior adviser to the People (815249668) 22:39:34
so the concentration of headquarters for .. .. .. 100% of the concentration .. for the various branches is based on high-end shopping options
visiting from the choice of Li (510778659) 22:39:53
currently can not do category management in accordance with consumer demand, by the more restrictions,
Cui senior adviser for the people (815249668) 22:39:56
calculation of concentration so there is no sense ...
Cui senior adviser to the People (815249668) 22:41:04
Why can not it ... In fact, according to consumer demand .. dispensary has been a very long time .. .. everywhere also have pharmacies on the needs of customers should be very clear ...
guest order Li from the selection (510778659) 22:42:20
Drug consumption is rigid, there is no price elasticity of demand, but also not too much selective! consumers for most drugs is not no recognition capability!
Cui people Senior Consultant (815249668) 22:43:14
focus is not so .. .. but .. the degree of concentration ability
sales people, senior adviser Cui (815249668) 22:43:53
So .. focus on the Visiting high-end is not a problem ..
LI Bing Yu (154647158) 22:43:53
Oh, drugs are a special commodity, can not say cheap to buy a lot of drugs do you eat!
guest order Li from the selection (510778659) 22:44:48
Du What do you think there?
Du overall category management done well, right?
Cui senior adviser to the People (815249668) 22:45:29
right .. so .. simply put .. enough to meet the customer's category and these categories are the same ... the stores are stores and enhance the brand and marketing capabilities .. Why does one shop for a policy?
Guest high LI Bing Yu (154647158) 22:46:29
Oh, I still agree with the general argument, the one shop, one policy is the fundamental difference ah!
Cui senior adviser for the people (815,249,668) 22:48: 27
In fact, the nature .. difference is a service rather than goods shop in shop .. to .. for example, essential drugs and medicines into .. this is not standing in a category is selected the library??
visiting high Li from the selection (510778659) 22:50:05
I agree with Cui total view, I think at this stage only one policy for one shop, the next stage must be differentiated competitive positioning, product concentration was determined characteristics of the ! difference between the fundamental or category of high-end LI Bing Yu
Guest (154647158) 22:50:06
My view is that the service is a part of goods. we are talking about is the core product of goods instead of the full product. The so-called full service product is included, packaging, price, and so a series of connotations of things.
Lee from the choice of visiting high (510778659) 22:50:59
like drugs makeup shop does not sell drugs, drug store or cosmetics category, drug store still up?
visiting high LI Bing Yu (154647158) 22:51:08
Oh, talking about not necessarily right, Cui teachers teach Li, from the choice of visiting high
(510778659) 22:51:31
just a .. say ... I just want you to integrate store shops, drug stores, community stores, and even the comprehensive category of large pharmacy cheap .. and then .. .. from the consideration of the overall business establishment agreed to consider the brand. . .. from the management cost considerations as regards one shop for a policy change on several types of stores like the one shop, one policy .. .. .. from a business point of view, the people too hard to manage
Choi Senior Adviser ( 815249668) 22:56:30
As for the various types of stores. out of the library management of commodities in the shop .. Oh .. .. .. More than 10 CEOs can not know which tube was?? to establish how much Commodities can control?
Yong 22:59:29
is fierce debate this evening is wonderful
Cui
senior adviser for the people (815,249,668) 22:59: 55
As we all very much the same goods .. .. drug store drug store even more .. I like hypermarkets Beauty, Beauty shops, department stores, beauty makeup, Watson will become no different .. into what?? do not rely on service differentiation by product ..?? but agreed to by the product .. but it is derived by the commodity nature of the service model
any sense (81144620) 22:59:58
I feel like I have Cui Oh
always make a speech from the choice of visiting high LI (510778659) 23:00:11
I said one shop, one policy is referring to the same chain stores in the district are several different formats, adopt different strategies. call a state of a policy, a group of one policy, a class of one policy can, I think we can understand
Golden Key Li Zihao (378901088) 23:00:50
any sense (81,144,620) 23:01:01
But what really wonderful sense of
(81144620) 23:01:14
Yongge, you then made even more wonderful
Choi made senior adviser to the people (815,249,668) 23: 01:22
ah .. I agree with this proposal is just another way ... .. .. Oh .. do not get too scary, especially visiting my layman ...
Lee from the choice of higher order (510 778 659 ) 23:02:18
developed to an advanced stage, or the clear positioning, differentiation vitality!
Yong 23:02:41
system capacity and innovation Visiting
order Du Yuxiang (61698237) 23:02:59
lesson this evening on the EMBA.
Golden Key Li Zihao (378901088) 23:03:15
create differentiation in the service of your profits Choi Yong 23:03:20
senior adviser to the People (815249668) 23:03:26
I think I like the idea of the General Lee in the chain are the same .. within each district to meet .. .. create several types of stores should be based management capabilities .. and adapt to the integration of these goods stores based database that can meet the district .. .. and can integrate management
gold Key Li Zihao (378901088) 23:03:27
full Yong Peng High Block
23:03:49
right here today, Good night, my first. ..
Golden Key Li Zihao (378901088) 23:04:14
first down? night
Sun Lilin (731300748) 20:50:50
because the common drugs used with the frequently-occurring disease have basically fixed; currently too many goods to the same effect, and miscellaneous; non-branded varieties, high-margin variety of self-and second-line varieties are basically the main launch of the amount of staff, selection of these varieties can be optimized, so that people familiar with the focus recommended, and can facilitate the procurement bargain for a lower purchase price, but also can strengthen the cooperation with suppliers to ensure delivery satisfaction and inventory management of goods, so these species must also improve concentration; brand variety and Hospital pharmacies in each species are certainly necessary (of course there may be some hospitals around the differences between species), so the shop had to have on the basic, of course, brand varieties can be further optimized, the focus of each category's share of sales to provide a Two brand varieties, to win more business income; other convenience stores in the sales management and product management, reduce friction and waste products through the stores to enhance the degree of concentration, easy to store employees to learn product knowledge to facilitate the main focus on high margin variety of push (too many varieties of type A clear focus on the staff) to facilitate the opening of new store replication to facilitate the arrival rate of increase to meet to facilitate the distribution center of goods out of storage management, and facilitate quality management, can reduce the product purchasing, quality inspection, warehousing inspection, a library distribution, shelf resources, store inventory management and other aspects of loss .....< br> Sun Lilin (731300748) 20:51:29
the degree of concentration can be the commodity management work to enhance one of the goals, right?
Sun Lilin (731300748) 20:57:35
one shop, one policy is mainly reflected in the store, marketing strategies, pricing strategies, product mix and other differences. Consumer goods structure structure according to the surrounding district to make adjustments, targeted species will be some differences in the other category is basically the same!
China Pharmaceutical News: What cheap pharmacy has encountered a bottleneck? strength of the chain of the face of these bottlenecks Strategic thinking is? cheap pharmacy the next break through these bottlenecks and effective way you think what?
bottleneck in one location is difficult, due to distance limitations policy, influence the speed shop and can not quickly form a scale, it can not form good strategic layout.
face bottlenecks strategic thinking:
1, to strengthen, refine location points, made the new store site selection criteria, the strategic focus of each new store address is;
2, merger or acquisition of an existing pharmacy chains;
3, actively expand to occupy market niches;
effective way about:
1, commercial shop store (combined with large supermarkets, shopping malls shop)
2, the hospital co-shop (SPD grasp of policy)
3, community stores (an increase of clinics and doctors)
4, mergers and acquisitions of existing chain of pharmacies, and create economies of scale, expand the operation scale advantages.
5, the shift is not to seize the fierce competition in the market area to pharmacies cheap price, size, funding, variety of advantages to grab a bigger market
bottleneck Second, high operating costs, the rent is too high, in order to achieve sustainable development, product Gross profit margin improved significantly difficult, limited profitability.
face this bottleneck strategic thinking:
1, to more effectively increase the number of customers
A, the big health slogan, according to market characteristics re- positioning and brand promotion, build beloved by the people, the company's new image, development, and major health-related products, and traditional pharmacies sell drugs for the treatment and to distinguish.
B, youth development and strong customer base
to attract the consumer younger customer base, to meet the demand from a store where customers can always come into the supermarket of drugs to stimulate the consumer behavior by the and personal care products and other goods categories.
2, to improve customer sales price. through promotional activities and community activities and professional guidance to enhance the customer store price.
effective way:
each parity chain is located according to their own geographical characteristics and its own core competence, the correct analysis of their own strengths and weaknesses, and avoid weaknesses.
1, to provide customers with more professional pharmacists or
2, provides additional time of purchase the customer convenience, professional service and advice to improve the relevance of commodity sales;
3, looking for differences in products. OEM product training and the introduction of new drugs effects.
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