In the history of the most exotic cars the most stupid article

 In the history of the most exotic cars the most stupid article
Foton speed the process of globalization. as breakthrough experienced a process of reconstruction and rehabilitation, which is a few well documented and can not fake things.
addition, the domestic and foreign is completely different, if you think that China's independent brand in the domestic share of possession for more than 3 percent of that in the international community to have more than 3 percent of market share, then you either do not understand the reality, or ulterior motives.
beginning of this article also praised the new general manager of overseas business department, I think this is the silver king ill, if two years later, Futian no major progress in overseas business, where his face can be put?
I think the whole article, perhaps only one sentence is, that Foton Motor's culture is not well integrated, Foton concern for many years. play is counter-productive. Fukuda car should track it down, who is out of such a bad idea, it is likely to get burned.
now, I'll paste the article below, while the students are interested, you could go along Daimler and Foton after 8 years of high-speed growth period. Clearly, in a series of favorable circumstances, accelerate the expansion of production capacity overseas expansion, and strive to take the world a larger share of the market is the next strategic focus of Foton.
However, Foton most international strategy lack of talents, though in recent years recruited from outside Foton lot of returnees, but still can not meet the needs of overseas expansion. At this time, Foton and FAW-Toyota in 2008 and vowed to leave as director of the effectiveness of its own brand of marine soon reached a tacit agreement to join. But with Foton globalization of this important strategic transformation, , Wang, general manager of marketing, the overall responsibility to the Bank of Foton Motor's global director of marketing and replacement marine as General Manager of Overseas Business Department Foton, these actions all prove the fact: that is, Foton Motor Company attempts to force through the integration of all overseas development effort .
visible, Foton's ambitious international strategy and a series of personnel changes, not help a lot more imagination to the outside world, but also become a hot topic in the industry.
author Foton concern for many years to this an event would also like to talk about their own ideas.
despite international strategy Foton late start, but after years of exploration, and gradually trained to adapt to a higher overall quality of global business development team, insight into the country consumer demand, are familiar with the country's market situation, the establishment of overseas business to do business models, organizational models and management processes. This work is based on several aspects of the globalization of Foton lay a certain foundation.
, however, subject to a late start, weak infrastructure and the financial crisis and other factors, Foton Motor Company with other domestic brands, like the foreign market situation, sales of the past two years overseas, and there is no major breakthrough achieved in the quality of services, spare parts and the whole the basis of car distribution system, etc. is still relatively weak market is not yet meet the characteristics of each country's overseas distribution model and experience. and the rapid development of domestic sales of Foton achieved the best results in history compared to overseas development is still a bit slow. may be forced by the pressure of this reality, the former general manager of overseas operations Foton directors suddenly resigned from the Foton Overseas Marine Division general manager, left his job nearly two years Foton.
author that the sudden departure of the sea Dong also implied the inevitable. Dong airborne over the ocean, mainly because he has a foreign background and management experience in the Toyota, but if not promptly adapt to the culture of Chinese local brands and operations practice, this point is precisely will translate into significant deficiencies and weaknesses of the factors. Some experts said that in general, as paratroopers, many people in 1-2 years time trends difficult to adapt to new competition.
directors from the fact that at this point does seem industry restructuring and transformation is not good. In addition to the cultural change required of adaptation, the limitations of previous experience as director of domestic sales to overseas market lack of practical experience in marketing, a director of non-technical background and lack of marine products for commercial vehicles in-depth understanding of product features for the commercial vehicle to feature-based marketing model has become the soft underbelly of directors, working together naturally find it hard. As the micro-Bo said it, do not remember the name of each model.
not difficult to see, Dong Ocean may be a matter of separation. Dong Ocean and Fukuda car culture is not well integrated, the marketing of products and commercial vehicles are not familiar with, the lack of sales experience in overseas markets and channels and other reasons , allowed to self-inductance is difficult to achieve performance growth by leaps and bounds Foton need is the real reason for his sudden departure.
In sharp contrast to the Foton Motor's domestic sales are in full swing. Foton Motor's domestic sales to the silver king under the leadership of the development, production, marketing, branding and other fields has accumulated many successful experiences, and sales to new highs. Foton Motor vehicle sales in June 2010 the total 54,141 units in January-June .2010 total sales of 371,112 vehicles, company cars, an increase of 29.4%. It is worth mentioning that the sales of new energy buses began to blow, Monte Parker, MIDI and other passenger car business in the first half sales grew significantly, becoming Futian a new bright spot in car sales. Foton Motor's high end product sales and market share has gradually increased the proportion of high-end business sales revenue has increased to 62.62%. the end of the three main characteristics: First, with Foreign joint venture, product quality and technical level has been a leap ; Second, in new energy R & D and industrialization of vehicles to go in front of the industry; third year with the increase brand value, brand awareness and reputation further sublimation.
In fact, in just the last in 2009 Foton has been to produce a satisfactory answer sheet, total annual sales of Foton Motor vehicles 602,021, won three firsts in the industry: not only in the domestic commercial vehicle sales in the first six consecutive years, the first increase in domestic commercial vehicle , but also in the field of international commercial vehicle, Foton won one fell swoop, get on the global commercial vehicle first chair. At the same time, the brand value Foton to 26.837 billion yuan (2008), an increase of 21.1%, brand awareness , reputation ranking forefront of the industry. Last year, with 600,000 sales continue to climb this year's performance, globalization became a target Foton to build the world's automotive brands and a new starting point.
Foton Motor's success in China experience to find a global strategy Foton transformation and speed new ideas, that learning the management of domestic marketing experience, the best concentration of resources to promote overseas business development, to achieve major breakthroughs in overseas markets.
Because of this performance, Wang Futian Automobile appointed head of its global business to the Bank concurrently vice president, general manager of overseas business Foton. There the king said to the silver on the outside part-time general manager of overseas business department, responsible for international marketing group should be said that Foton a major historic turning point is the Foton a new milestone in the development. For the king to banks has many years of marketing experience, and served as dean of the product, marketing has a very rich experience, can effectively mobilize resources for the promotion of overseas business, the Group effective operation, the formation of mode of operation of a mature.
visible, the strategic adjustment, Fukuda sent a signal to the outside world, is hoping the success of the domestic market experience to the world to rely on a strong domestic marketing team based in the world, efforts to open up overseas market, thus completing the global strategic layout Foton 2020. industry sources say that, Fukuda also shows that this adjustment is through the integration of the company of its intention to send a force of high-quality resources in overseas markets, but also indicates that Foton global perspective, strategic restructuring oriented to the global allocation of resources to global markets business in China only as an important part of the same time, began to vigorously explore the overseas market.